Send us a text

In this episode, Janey is joined by Penny and Verity, founders of the Architecture & Design Library and your regular co-hosts, for an honest, practical conversation about starting and growing a business in the creative industry. From branding basics to marketing strategies and knowing when to pivot, they share the real lessons learned along their journey.

We dive into what it takes to set up your business for success — even on a limited budget — and explore the power of consistency, storytelling, and community when building your brand. Penny and Verity also reveal exciting plans for the new wellness hub at the library and why caring for your mind and body is just as important as growing your business.

Packed with tips, personal stories, and a few laughs, this episode is perfect for anyone starting a business, refreshing their brand, or looking for practical inspiration from two women shaping the design industry from the inside out.

✨ Have a question for Penny and Verity? Send us a message on Instagram @betweentheII_IIs

In this episode you’ll hear about:

• How to set up your business on a budget using free tools and smart resources
• Why brand consistency is essential from day one
• The importance of knowing your audience and investing in the right marketing channels
• How to stay flexible and pivot without losing focus
• What makes a dream client — and the red flags to watch for
• The vision behind the Architecture & Design Library’s wellness hub
• Penny and Verity’s tips for balancing creativity, business, and wellbeing
  
  

Reflections from Penny & Verity:

“Consistency builds trust — from branding to social media, a cohesive message matters.”
 “Be flexible, but stay true to your core values. That’s how businesses grow without losing themselves.”
 “Your wellbeing fuels your creativity. Looking after your mind and body is essential for long-term success.”

Want to learn more?
 🌐 Architecture & Design Library