Let's revisit who can use branding and brand strategy. Do you think that only small business owners can use those tools? If you said yes, I'd beg to differ.  

How about authors, writers and visual storytellers? Can they use branding to their advantage? Well, I think that the answer is a big old yes. In fact, I'd say that branding your author platform is essential to your success.  

Today, we'll talk with published author Sierra Barela. She'll discuss her own brand strategy, messaging, and important brand visuals. She's even going to offer some free advice about how an aspiring writer can start to brand her own author platform. 

Stay tuned.

In this episode, we’ll be discussing: 

• What drew Sierra to writing [2:08]
• Her challenges as an author [5:24]
• The importance of the author platform for all authors [8:25]
• Copywriting, brand messaging, and branding her author platform [11:15]
• Sierra’s essential visual branding assets [15:22]
• Her branding advice for aspiring authors [18:50]

Resources Mentioned:

• Subscribe to my newsletter
•  Gift yourself my freebie
• Follow Sierra @sierravbarela
• Read Sierra’s books https://www.authorsierrabarela.com/shop

Music Credits: 

• Introduction Music: Water Wood & Stone Creative Commons Music by Jason Shaw on Audionautix.com

- Transition Music: Music  https://www.purple-planet.com https://www.purple-planet.com

- Outro Music: No More by HaTom_music from Pixabay

Thank you so much for joining me today. If you enjoyed this episode, go ahead and subscribe to the podcast here. And if you're feeling extra inspired, leave a review here. I will be forever grateful to you.