In this intimate conversation, Erin talks with the creatively brilliant Leah Hall: brand strategist, designer, marketing maven, and signature offer synthesizer. We talk through the magazine's target audience, potential brand pillars, and also its physical experience. We go on a rich tangent with Vanessa Roberts as we think about our collective visual language. We also can't help crushing on Newspaper Club, the inexpensive service for printing and distributing newsprint publications.