The Write Focus

Branding / Iconography part A / 4:30


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We’re talking Branding, the way the writer reaches the reader.

In the last episode, we explored the Crucial 1st Impression, built with three glances.

  • 1st, Capture the story in words.
  • 2nd, Match those words with images through iconography.
  • 3rd, Use clever titling and cover copy to close the deal.
  • Finding those three words was our first job, and we have two keys: 1] using contrast or juxtaposition and 2] narrowing to a niche market.

    In this episode, we focus on the second glance and clever iconography, with Keys 3 and 4.

    TIMINGS

    • 00:00 Start
  • 00:39 Intro
  • 01:28 Glance II: Clever Iconography
  • 04:40 Key 3 and Ellis Peters / Cadfael series
  • 05:57 Key 3 and Tony Hillerman / Leaphorn & Chee series
  • 09:46 Key 4 and Elizabeth Peters / Amelia Peabody series
  • 13:23 Understanding the Story
  • 16:05 Last Word
  • 16:32 Closing
  • Total Time :: 17:32

     

    A Video Trailer showing Branding in Action: https://youtu.be/uthI5gEWic8

    Purchase the ebook at these links:

    https://www.amazon.com/dp/B07YL8GBM1

    https://books2read.com/u/bPyKQ7

    Purchase a paperback 8 x 10 with Characters / Plot / Branding / Sentence Craft here: https://www.amazon.com/dp/B08691892S

     

    Thanks for listening to The Write Focus. We focus on productivity, process, craft, and tools. Our podcast is for newbies who want to become writing pros and veterans who are returning to writing after years away.

    Our current focus is Branding: the Way Writers will Reach the Readers.

    Support the podcast with a cup of coffee at https://www.buymeacoffee.com/winkbooksr

    • You can find workbooks and templates at Buy Me a Coffee. Just up is the Enter the Writing Business Workbook and templates from the Discovering Characters Coming soon are worksheet templates and a video trailer script for Discovering Your Author Brand.

    For more links and resources, visit www.thewritefocus.blogspot.com  .

    Write to us at [email protected].

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    The Write FocusBy M.A. Lee