Jason Vana, of Shft Marketing discusses LinkedIn Marketing tips, content marketing, brand identity, lead generation and transparency. This podcast is all about how to generate leads the correct way: the way that builds trust and loyal clients.

LinkedIn and Content Marketing Tips

• Content is a branding exercise. 
• Use LinkedIn to generate leads.
• Pick ONE main topic to focus on
• What are you passionate about?
• What does your target market really want?
• What’s gonna make you money? (if that’s a goal)
• What do you wanna be known for?
• Be Unique. Be you. Don’t copy others.
• Don’t be a knockoff brand.
• Branding is Identity
• Marketing is promoting that identity.
• Help them with no expectation of making money. Be the solution.

Gated Content and Leads

• Give it ALL away for free - they will trust you.
• Gain trust. Don’t gate your content by asking for email addresses.
• Too many companies require an email address for everything and then immediately spam their “leads.”
• Don’t do this. The best way you can gain trust with your leads and clients is to serve them.
• Give content away for free. 
• I will tell you how to do it for free. I’ll charge you to do it for you. 
• Help is free.
• It’s still selling, it just does sound or feel like it. 
• Be a resource.

Newsletters

• Email Newsletter Checklist (Shft Marketing Guide)
• Before launching your newsletter, but a CTA (call to action) at the bottom of all of your posts telling people that you are launching a newsletter. Get people to start signing up. 
• FIRST comment on all LinkedIn posts: “Did you like this post? Sign up for our free newsletter at this link…”
• The newsletter should be the product. People should sign up because they actually WANT to get your emails. 

Connect with Jason Vana

Shft Marketing: shft.marketing

Email Newsletter: shft.marketing/insider/

FREE Guides (no email required): shft.marketing/guides/

LinkedIn: linkedin.com/in/jasonvana/

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