Marketing, Magic, & The Messy Middle: Wickedly Branded

Branding in Educational Entrepreneurship: Math for Kids | Kelly Clement


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In this episode of Spark & Ignite Your Marketing, Beverly dives into the fascinating intersection of education and entrepreneurship with Kelly Clement. Kelly Clement, an educator turned entrepreneur, has been shaping the future of student preparation. With teaching experience in diverse locations like Jamaica, Hawaii, Connecticut, and London, Kelly shifted gears in 2012 to focus on specialized test prep.

Despite the challenges, Kelly's focus on a specific niche—young students preparing for competitive exams—has allowed her to stand out in a crowded market. She shares how her personalized approach reduces stress for her students and makes learning more accessible and enjoyable.

Watermelon Math: A Creative Solution

Kelly explains the inspiration behind Watermelon Math. With no artistic skills but a clear vision, she collaborated with an illustrator to create engaging and tactile math vocabulary cards. She discusses the continuous evolution of her business and the importance of visual and playful learning tools.
Kelly recommends embracing the inevitable challenges and disasters in entrepreneurship. By navigating through tough times and learning from them, you can come out stronger and more prepared for future success.

Kelly's Favorite Book:
The Million-Dollar, One-Person Business by  Elaine Pofeldt

Follow Kelly Clement:
MindMine Education
 @mindmine_education) • Instagram
Kelly Clement | LinkedIn

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Marketing, Magic, & The Messy Middle: Wickedly BrandedBy Beverly Cornell