In this episode, branding expert Bill Gullan, President of Finch Brands, speaks with Smithwise Marketing Director Daniel Henrich about what branding is and why's it's critical in the world of medtech ventures. 

Bill and Dan discuss:

• What branding is, and what it's not
• How company identity and go-to-market strategy are reflected in a brand
• When is the right time to worry about branding?
•  Developing market and buyer insights
• Naming your product and company