Amy Stellhorn is the Founder and CEO of Big Monocle, an award-inning, socially-minded creative and branding agency headquartered in Silicon Valley. She describes her team as a multi-platform problem solving team. She is a designer, a creator, a marketing expert and a friend.

Amy is also the co-founder of the Sego Awards™, Utah's first awards for female entrepreneurs, and an official member of Young Entrepreneur Council (YEC).

In this episode…

Your business' brand is not your logo or trademark. It is what customers feel towards you and your brand the moment they see your name. See, you are not in control of what your brand is; your customers are. But what you can do is shape your brand's image in the eyes of your customers and make it more appealing to them. 

But according to Amy Stellhorn, branding and even rebranding involves a number of steps to make sure that there's a need for it and that it is suitable to what you need as a company, what your customers' needs are, and how it compares to those of your competitors.

Join Eric Stopper in this episode of the Buy Box Experts podcast as he interviews Amy Stellhorn, a branding expert and founder of Big Monocle, about her thoughts on how companies should brand themselves in the digital age of Amazon. She will be talking about what branding means, the importance of first product impressions, how brands in saturated markets can stand out, and how to increase product conversion rates. Stay tuned.