#104: Branding Lessons From Two Kickstarter Campaigns And Raising $473,106

Karl Kozak joins us this week to talk about his experiences on Kickstarter and growing a new brand from scratch. Their main product is called Trakline belts, where it features an adjustable buckle to accommodate waist changes throughout the days (or months). In 2013 they raised over $300,000 on Kickstarter to launch the product, and recently crowd-funded a campaign for an ...