Think about when you're aimlessly walking down an aisle at Target (with your Starbucks latte).  What entices you to grab something new off the shelf? Is it the color combination? The funky packaging? Or the overwhelming "I gotta have this" feeling that takes control and before you know it it's in your cart?  That my friends, is the power of branding.  In this episode of the Refund, we are returning the idea that branding is just a logo and can't drive revenue for your business. We define what good branding is, how it captures your ideal audience and next steps to elevating your own brand.  Tune in, this one is FUN. 

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Sara Schultz  | @heysarachultz 

Jordyn DiOrio | @jordyndiorio