It is time for us to start branding, marketing, and advertising! Your business all starts with you! You have to build a brand and know yourself before you can know your customers or your audience (which is where marketing comes into play), and you can then go about identifying who your ideal client is!

We each share with you what our branding is and what our stories are, why we do what we do. We also talk about marketing and advertising and what the difference between the two is, how Karamel uses email marketing tools to track how potential clients interact with emails and what methods work better than others, how much money you should be spending on advertising, how each of us goes about marketing and advertising, and so much more!

Remember that you don't need to be like McDonald's! You can put your branding out there without spending a ridiculous amount of money. We really hope that people get something useful out of this conversation, and we really appreciate you tuning in again and encourage you to reach out to us via the email address provided in the show notes if you have anything that you would like to share with us! Until next time!

 

Time Stamps

[0:30] – Michele reveals that today's topic is branding, marketing, and advertising.

[0:42] – Karamel differentiates between branding, marketing, and advertising.

[2:03] – Karamel shares with us what her branding is.

[3:15] – We learn what Michele's branding is.

[4:20] – Karamel encourages us to identify our ideal client.

[5:20] – Michele and Karamel stress the importance of using social media with marketing.

[8:22] – Michele points out that marketing and advertising are not the same things.

[10:55] – Michele discusses advertising and figuring out what kind to use.

[12:15] – We are encouraged to find an expert who can help us with advertising.

[14:27] – Karamel refers to a couple of email marketing services that people can use.

[17:14] – Learn about how Karamel has taken advantage of Meetup.

[19:13] – Karamel asserts how important it is to find people who can do things for us quickly.

[22:00] – Michele and Karamel further clarify why knowing the difference between branding, marketing, and advertising is important.

[24:56] – Karamel argues that you can put your brand out there without spending a lot of money.

[26:00] – Michele reminds us of the definitions of branding, marketing, and advertising.

 

Resources

CEO Chronicles – Website

Email us: [email protected]

Meetup - Website