Though the Branding, Marketing, and the Church 101 seminar is NOT a required prerequisite for 201, this workshop will be less about how to think about branding and marketing in general and more of a practical, hands on workshop design to help you analyze your specific external (and internal) communications more intentionally. In this Exponential 2011 podcast, Patrick Dennis will talk through questions to help you evaluate your own brand if you have established one, or to build a foundation for your new brand if you are planting or rebranding a church. Come with paper and pen, and rolled up sleeves, ready to work.