For a smooth journey of branding, check out: Grafix Mistri Show: https://youtube.com/@grafixmistri?si=VjI_rGaF1n_7nV88

Find our guest on social media

Instagram: https://www.instagram.com/batra66?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Grafix Mistri Show is back with super valuable content! 🫶✨

Welcome to Episode 10 of the Grafix Mistri Show! This episode is an absolute rollercoaster ride through the world of branding, featuring the incredibly insightful Gaurav Batra, former Brand Manager at JK Cement. We dive deep into his journey, uncovering the secrets behind his success and the strategies that have propelled major brands forward. Whether you're a branding newbie or a seasoned pro, this episode is packed with A to Z insights that you simply can't miss! 🔥🔥

In this episode, Gaurav shares his remarkable journey to becoming the Regional Brand Manager at JK Cement, highlighting the pivotal moments and challenges he faced along the way. We also explore how his MBA played a crucial role in shaping his career in brand management. Ever wondered how to pull off a branding event so spectacular that it lands in the Limca Book of Records? Gaurav spills the beans on that too!

We then transition into discussing his promotion to Pan India Brand Manager, giving us a behind-the-scenes look at the strategies that earned him this prestigious role. His unique branding strategy, “Jaisi Urmila Waisa Formula,” is something every branding enthusiast needs to hear.

Gaurav delves into the scope of branding in industry giants and why he believes a brand is the soul of a company. We get his take on why MS Dhoni is such a powerful brand and the importance of truly understanding your consumer. Intriguingly, he also discusses how even big names like Tata and Reliance can sometimes fail to grasp their consumers' needs.

We also touch upon the different job roles in branding within companies, weighing the pros and cons of working a job versus entrepreneurship. Gaurav shares valuable insights into brand positioning, campaign planning, and budget allocation, explaining why big brands have larger branding budgets and how these budgets are investments rather than expenses.

What are you waiting for? Click the link in our bio to watch, learn, and skyrocket your branding game! 🫶 Share your favorite moments in the comments, give us a thumbs-up, and spread the love! ✨ And hey, don't forget to subscribe and hit the notification bell for more jaw-dropping episodes! 🔥🔥

Chapters

(00:00 - 02:24) - Preview

(02:25 - 04:15) - Introduction of Guest

(04:16 - 04:30) - Podcast Intro

(04:31 - 18:50) - Journey to becoming regional brand manager of JK Cement

(18:51 - 23:04) - How an MBA helped in brand management

(23:05 - 23:12) - Branding of event that went in Limca Book Of World Records

(23:13 - 30:23) - Promotion to Pan India Brand Manager

(30:24 - 33:45) - Happiness is therapy

(33:46 - 35:05) - Branding strategy: Jaisi Urmila - Waisa formula

(35:06 - 41:09) - Scope of branding in industry giants

(41:10 - 43:08) - Brand is a soul!

(43:09 - 46:45) - Dhoni as a brand

(46:46 - 51:49) - Understand your consumer

(51:50 - 57:43) - How did Tata and Reliance fail to understand their consumers?

(57:44 - 58:27) - Love for Kanpur

(58:28 - 01:01:04) - Branding job roles in companies

(01:01:05 - 01:03:31) - Is a job more rewarding than entrepreneurship?

(01:03:32 - 01:11:50) - Brand positioning

(01:11:51 - 01:17:52) - Brand campaign and budget allocation

(01:17:53 - 01:18:35) - Why do big brands have bigger branding budgets?

(01:18:36 - 01:26:06) - Branding budget is an investment not an expense

(01:26:07 - 01:28:47) - How does a campaign take birth?

(01:28:48 - 01:45:38) - All about sports branding

(01:45:39 - 01:49:50) - Message for young audience

(01:49:51 - 01:50:05) - Outro

🔗 Follow us on:

Instagram: https://www.instagram.com/grafixmistri/

Twitter: https://twitter.com/grafixmistri

Facebook: https://www.facebook.com/bhavitanejakkc/