"Brands do need to evolve." - Syya Yasotornrat

Ben and Syya are going after the "cool" brands!

In this episode of Nod On This Business Bites, hosts Ben and Sia break down the dos and don’ts of branding in today’s fast-changing market. 🚀 Using Jaguar’s latest ad campaign as a case study, they explore the risks of chasing trends, the impact of shock advertising, and the power of consumer emotions in shaping brand identity.

🔍 Key Takeaways:

✅ The danger of being too trendy

✅ How brand evolution ensures long-term success

✅ The role of emotions & storytelling in branding

✅ Lessons from Jaguar’s marketing strategy

Should brands focus on short-term hype or lasting identity?

Join the discussion and share your thoughts in the comments!

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#BrandStrategy #MarketingMistakes #JaguarAd #ConsumerPsychology #BusinessBites