🎙️ The Digital Collective Podcast Episode Title: Branding: More Than a Logo Host: Jarika Moon By: Lunar Innovations

Welcome back to The Digital Collective — the podcast where we explore the intersections of tech, storytelling, and purpose. I'm your host, Jarika, a passionate digital marketer on a journey to learn, unlearn, and grow out loud.

In this episode, we're breaking down a buzzword that gets thrown around a lot in the marketing world: branding. Spoiler alert — it's not just your logo. We explore:

✨ What branding really is (and isn't) 📣 How it differs from marketing 🌱 The 5 steps to building a brand that actually matters 🔥 A brief history of branding — from cattle to Coca-Cola 🧠 How branding influences what we trust, wear, and buy

Plus, in our Local Luminary Highlight, we spotlight Aspen's Skin Bar — a local beauty business that nails branding through authenticity, consistency, and heart. Trust us, you'll want to check out her magic (and her visuals).

Start time for Local Luminary Highlight: @ 8:00 mins

💡 Whether you're just launching or evolving your digital presence, this episode will help you brand with purpose, not just polish.

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📲 Let's connect!

Instagram: @jarikamoon_innovations

Facebook: Lunar Innovations 📧 Email: [email protected]

You can explore Aspen's Skin Bar: Instagram: @estie.af Website: aspensskinbar.com Facebook: Aspen's Skin Bar https://www.facebook.com/share/1E2Ns4rjjL/?mibextid=qi2Omg

Studio Rowe Design – Instagram: @studiorowe.design

Discord Chat: https://discord.gg/VatNCNsN