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Each month, we gather around the table with a different group of Springfield business leaders to discuss industry trends, workforce and company operations. Join us as we get a behind-the-scenes look into our business community from the C-suite.

Springfield Business Journal Executive Editor Christine Temple discusses branding and marketing with Nathan Adams, president and CEO of Epic Strategies; Ken Taylor, president of ADsmith Marketing & Advertising; and Brandon Welch, president and chief of strategy for Frank & Maven. Listen to the full conversation for discussion on building trust with consumers, using branding as a recruitment and retention tool, effective advertising platforms and marketing mediums, and changes around cookies and data privacy.