When faced with the onslaught of messages thrust in our faces most of us hardly give a second thought as to whether we're looking at a branding opportunity or an advert - in fact we just call them adverts. "To advertise ehre call this number" shouts out an empty billboard. 
Once we're in business and need to start getting our own message out it takes on a whole new relevance. Listen and learn how and why to distingish between branding and advertising.