In this episode, we are talking about all things brand. 

Well, you've recently gone through a rebranding exercise because your business had a change in direction slightly, but definitely a development of service and what your offering was. And in your strategy, that we talked about in the last episode, you'd got some need to reposition things and have a new identity, do you want to tell us a little bit more about the thought process behind why you did what you did? 

We'd had a rebrand a few years before. But it didn't really meet what we were doing. It was quite masculine looking, it was very tech-inspired. And it was from a colour perspective, it was what you expect to see in the world of tech, it was blacks and blues and greens and, and very kind of standard, and we wanted something completely different. And originally, we thought about the logo, do we just need a new logo, after meeting yourself learning more about the brand, I realised that a logo wasn't going to cut it, it needed to be deeper because I really wanted to make Unimax 2.0, as I was calling it at the time, a huge success. We focused on multiple different offerings, not just the one. And because our business has been so established, it needed to run deep when we made those changes.