The author's brand begins to emerge the day she or he starts writing. It morphs. It evolves.

In this episode of the AuthorU-Your Guide to Book Publishing podcast, host Dr. Judith Briles invites artist and branding expert Peggy Sands to the mic.

-What is a brand and why it's essential for an author to have one.

-What does branding do for you?

-Where should you start when branding yourself?

-Why it pays off to get a person’s brain involved in your logo ...

and of course, much more.

Listen in for tips, ahas, and strategies on AuthorU-Your Guide to Book Publishing.