On this episode of The Transition, I conduct a Branding Q&A with Army Veteran Sheila Buswell, founder of Buswell Biomedical, a company that's using artificial intelligence and machine learning, to build a state of the upward mobility device, to prevent patients in rehabilitation and healthcare facilities from falling. Like so many entrepreneurs in the Bunker, Sheila doesn’t have a background in marketing and branding, and due to her scientific background, she often struggles articulating her vision and business model for her company. I invited her on the show to conduct a Branding Q&A, where we talked through how to properly position her company and clarify her messaging.

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To learn more about Buswell Biomedical, visit: https://www.buswellbiomedical.com/