Without a doubt one of the most famous, most remembered, and long-lasting brands in history is Santa Claus!

He’s a pretty smart business man and has incorporated many very strong branding components in maintaining his place in the minds of children around the world! And maybe we can learn a few tricks from jolly old St. Nick.

As we enter the 2016 holiday season, join IMTS’s resident Marketing Gunslinger, Steve Miller, for a fun and informative session as he analyzes the branding genius and longevity behind Santa Claus.