Step into the world of fashion, strategy & storytelling with industry powerhouse Idalia Salsamendi! From PR to fashion leadership, Idalia shares the must-know fundamentals of branding, competition, and consumer demands—especially in sustainability. 🌿✨

💡 Key Takeaways:
🔹 Brand Identity Matters: Understanding your niche & standing out.
🔹 Creativity Meets Business: Turning handbag dreams into reality.
🔹 Sustainability’s Role: Why conscious fashion is the future.

This episode is packed with game-changing advice for aspiring designers looking to build, grow & sustain a fashion brand. Don’t miss it! 🎧

🎧 Tune in now! #HandbagDesigner101 #IdaliaSalsamendi #FashionStrategy #BrandBuilding #SustainableFashion

Our Guest: Idalia Salsamendi is a fashion industry expert and business strategist who has transitioned from PR to building a powerhouse brand, guiding designers on branding, storytelling, and sustainable success.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

Buy Emily’s Books: “Handbag Designer 101” & “Savvy Suzanna’s Amazing Adventures in Handbags”

Youtube: / Handbagdesigner101-ihda | Instagram:/ Handbagdesigner

TikTok: / Handbagdesigner | Twitter: / Handbagdesigner