September 16, 2022

Branding That Moves Audience to Action with Elen Gales of Channel Human Creatives

52 minutes

Show Notes:

Welcome to the new episode of MarkeThinkers Podcast. For episode 4, we will discuss Branding the Moves Audience to Action with our special guest, Ellen Gales. She is a Filipina with a degree in Business Economics from the University of Saint La Salle in Bacolod. Ellen started her marketing journey with the essential digital marketing strategies and, afterward, made it work for her career. She was a video producer in Sri Lanka, later on, moved to California to become a video editor, and has worked with big brands like Sony and Adobe.

Listen to her strategies and learn more!

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Key Points From This Episode:

Tell us something about yourself.

One of your prominent campaigns is #BeFearless, #BeWildered, #BeExtraordinary. Stand Out. How did you come up with that?

Do you have any favorite campaigns in traditional or digital ways, and why do you think they hit the mark?

As an artist, you have this branding, and I see that in all of your works. What do you think is the reason why having branding is important?

Talking about the audience and branding in general, what are the things you think about branding that can move the audience?

What makes marketing in America different from marketing in the Philippines? Can you share with us what brands there are that possess authenticity?

How about in the Philippines? What do you notice about the branding here? What are the products Filipinos love?

In terms of being digital, do you have any brand in mind that you think is making the digital-first approach that you admire today?

What is your final tip about branding to all businesses out there?

MarkeThinkers Podcast with Jim (@jimmarvelous) and Carissa (@carissacolesocial).

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By Jim Merino