This episode flips the lens on the team behind the visuals. Sammy sits down with Daniel Pan, founder of Anomaly Creative, to talk about the creative process behind the Empire brand—from the iconic logo to the tone, colors, and storytelling that built the gym’s identity. They dive into what it’s like running a creative agency in your 20s, the mindset behind branding a business you believe in, and the lessons learned along the way.

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