—Oh, you’re so creative, can you just whip up this [pretty design] for me?

—If you can just play around with some sketches, it probably won’t take you long!

—You work in marketing, right?

—I need someone to draw this for me, and I know you’re into artsy stuff so…

The other day, as I was chatting with a potential client, it dawned on me that; to someone who isn’t in my line of business; branding, design, and marketing, even art — anything labelled “creative industry” really — might all seem like one big, slightly confusing, mess.

Business strategy, brand strategy, brand identity, brand design, and marketing are all important components of a successful business. We all know that. And while they are related, each of these elements has a unique purpose and plays a distinct role in building your business.

So I thought: let me record a super quick guide to help you understand how these disciplines are connected, where they sit in relation to each other, and which of them I can actually help you with.

TL;DR — episode links:

• Shownotes
• Book a call with me
• Brand identity design — the full shebang!
• Brand Boost
• Brand it! strategy sessions