What separates a forgettable brand from one people fall in love with? In this episode of What The Frac? Live, we’re joined by Reilly Newman, founder of Motif Brands, author of Brandy: 101 Sips of Wisdom for Attaining a Successful Brand, and host of the Brandy podcast, for a fresh, human-first take on brand and rebrand strategy.

We explore the psychology behind brand perception, the difference between branding and marketing, and why human behavior, not just data, should guide your business decisions. Reilly also breaks down how even small businesses can build long-term brand equity (without a Fortune 500 budget).

✨ In this episode, you'll learn:

• Why branding is more about relationships than transactions

• How to know when it’s time to rebrand (and when it’s not)

• The biggest misconceptions about brand ROI

• What Liquid Death, Apple, and In-N-Out can teach you

• How to start building a brand foundation from Day One

• Why strong branding helps you say no to the wrong things

  
  

Whether you're a founder, marketer, or creative, this episode will help you think about brand building in a more strategic and more human way.

#BrandStrategy #Rebranding #MarketingPodcast #BrandBuilding #StartupBranding #HumanCenteredMarketing #CustomerLoyalty #BrandPsychology #SmallBusinessGrowth #MarketingTips #WhatTheFracLive