This week is a little different, we are bringing our regular inspirational story from business, but our guest this week will also be giving you some great tips to get started with your Branding Strategy. Andrew Hope has been in the creative world since leaving school many years ago. Following not one but two redundancies, in 2009 Andrew went into business for himself and created Hope Creative and Branding and Design Agency helping businesses create and maximise on their identity.

 

KEY TAKEAWAYS 

• If you can get your brand strategy in place from the beginning, then your identity will progress from that, your identity will then connect with your marketing. 
• Six simple tips from Andrew on how to save you money when branding for a small business or start-up. Creatie it from the heart, describe how it looks and feels, connect with your customers, tell your brand story, keep the brand on your plan, and own your brand. 
• Create your brand from your heart: Great brands are all about personality and emotion and that comes from you as the founder. Audiences connect more with brands they can see people care about. 
• Describe the look and feel of your brand: You need to clearly communicate it to your target audience. How does it look, how does it feel, what are you. 
• Connect with your customers: Make every touch point a great experience for your audience and that great experience will keep them coming back again and again. 
• Tell your brand story: If you have a great backstory of why you set the business up, then tell it! Words are key, tell people why you chose that business name, why your tagline is what it is, get those case studies out there and why you do what you do. 
• Keep brand on your plan: After your launch, many businesses forget that they need to update and evolve their brand when launching new products and expanding into new territories. 
• Own your brand: This is all about the responsibility of a business owner. Protect your brand and nurture it. Brand damage can devastate your business, keep your brand under your control and keep the narrative about what you want it to be. 

 

BEST MOMENTS

‘There’s a lot of people in business who will just help you’ 

‘There are some good networking groups and some not so much, but you have to give them a go’

‘To me branding is the key’

‘Branding is all about you and your personality that reflects your business’ 

 

EPISODE RESOURCES

www.hopecreative.co.uk

Tel: 01785 472552 / 07531 589221

 

ABOUT THE HOST

With over 25 years of experience in IT Management and Business Consulting and 10 years plus helping hundreds of property investors through training, mentoring and speaking; Tracy founded Witch Property. Tracy is renowned for her knowledge on property & business and her ability to sell, market and grow the property individuals and companies she works with. 

With a wealth of experience in business and property, Tracy has a rare capability of mixing her skills in this space with her knowledge of the mind, to ensure a truly rounded experience for growth and development.

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PODCAST DESCRIPTION

This is a podcast for anyone starting out in business with a willingness to learn from others. Hear stories from guests that have gone from zero to hero in their business and find out what advice they have to share. Tracy will also be bringing you stories from everyday people who are just starting, or are only part way through their own story to success.