Branding is a tricky concept. Luckily, on this weeks episode of After the Jump, Lindsay McCabe andamp; Leigh Nelson of Branding + Design Firm LMNOP are here to clear things up for you. Smitten with colors, shapes, sounds, and worked up by fresh ideas, LMNOP stokes your imagination, tickles your taste buds (the ones in your eyeballs) and generally surprises and delights. Find out how branding can mean more than most people think and what Lindsay and Leigh do to make sure they are able to use their creative energy in as many fields as possible. This program was sponsored by Consider Bardwell. At the end of the day we want our creativity to speak for our company [06:00] Lindsay McCabe on After the Jump Our goal was to not focus on one industry - we wanted to be able to do a lot of different things....with anything - as you start to gain clients more of those types of clients tend to come on. [13:00] Leigh Nelson on After the Jump

Episode 75: Branding with LMNOP

Wednesdays at 1:00PM EST The theme song for After the Jump is "Bell" by Screaming Females Design blogger Grace Bonney of Design\*Sponge takes her love art and design from the web to radio. Through a series of interviews with designers, store owners and up-and-coming members of the creative community, Grace will delve deeper into the world of independent artists. From exploring the day-to-day lives of contemporary makers to discussing the challenges they face, After the Jump will take the conversation off the screen and into real life. Design\*Sponge founder Grace Bonney has a unique angle on the industry, having worked as a contributing editor at Domino, House & Garden and Craft magazines, and as a freelancer with top publications like New York Home, Food and Wine, In Style, Better Homes and Gardens, New York Magazine, CITY Magazine, Time Out New York Kids, Archinect, The New York Post, Everyday with Rachael Ray and others. In addition, she wrote a weekly design column for the Philadelphia Inquirer for two years and has worked as Style Editor of HGTVâ€™s Ideas Magazine. She is also the author of "Design Sponge at Home." Heritage Radio Network. All Rights Reserved.

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Performing Arts

Design

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Fashion & Beauty

Visual Arts

After the Jump host Grace Bonney is back with a special announcement about her new podcast, Good Company, and details about the new season. If you love conversations about creative life and honest talk about what it's really like to run a creative business or be a working artist, tune in and subscribe for weekly discussions with some of the most inspiring artists and creatives in the business.

After the Jump with Grace Bonney: Special Announcement (We're Back!)

Its the 100th episode of After the Jump!!! Its also the final episode of the 2014 season. Tune in as Grace Bonney shares the lessons shes learned over the course of hosting After the Jump. The prevailing theme is balance - and any person working in a creative field can find true inspiration in this radio recap. Happy holidays! There is no perfect balance. Life and work are always a series of back and forth adjustments and constant game of checks and balances. [2:30] --Grace Bonney on After the Jump

Episode 100: The 100th Episode! Lessons Learned on After the Jump

When did it become ok for people to work for free in the design community? How far can exposure really get you? Tune in to a special episode of After the Jump as Grace Bonney and a panel of esteemed guests in the design community discuss the changing pay rates for creatives in the era of Pintrest. Shes joined by stylist/art director Susan Brinson, photographer William Brinson, floral designer Sarah Brysk Cohen of Blossom andamp; Branch and interior designer Emily Henderson. Tune in for an insightful and forward thinking conversation! This program was brought to you by Whole Foods Market. You do less work when you say no more. [20:00] --Susan Brinson on After the Jump It borders on irresponsible to start to take work for free. Exposure only gets you so far. The word exposure gives me chills these days. [28:00] --Sarah Brysk Cohen on After the Jump You cant ever ask somebody to go out of pocket. If somebody goes to you - thats one thing. If you have a business you should be covering other peoples expenses for your business - bar none. [30:00] --Emily Henderson on After the Jump Free work, in a sense, doesnt exist. [30:00] --Grace Bonney on After the Jump

Episode 99: Changing Pay Rates for Creatives

What is the future of print media? On a special episode of After the Jump Grace Bonney talks about this topic with an esteemed panel of guests in the print publication world. Hear from Paul Vitale and Paul Lowe of Sweet Paul Magazine, Michele Outland of Gather Journal andamp; Janine Vangool of Uppercase Magazine. Together, they share their own experiences in the challenging world of print media and express their thoughts over its future. Find out what makes magazines such a different product than digital publications and why its not always easy to keep a print publishing business afloat! This program was brought to you by Whole Foods Market. You need to have a lot of passion and some pockets [to start a print magazine]. [05:00] Be super passionate about what you do because it will consume your life. If its not something you love, dont do it. [21:00] --Michele Outland on After the Jump I dont have the ability to do a digital version of my magazine. Its a one woman operation. [10:00] --Janine Vangool on After the Jump Lets face it - you wont exactly become a millionaire if you run a magazine. [13:00] You have to be an expert in absolutely everything - from shipping to printing to going over contracts to answering emails.. there are so many things. The most important thing is having a passion and a unique voice. [23:00] --Paul Lowe on After the Jump

Episode 98: The Future of Print Magazines

Artist, filmmaker and internet provocateur Ivan Cash joins Grace Bonney for a discussion on strangers, love and modern technology on a brand new episode of After the Jump. Ivan is the founder of the Snail Mail My Email project and author of the accompanying book. His work has exhibited internationally, is in the permanent collection of the Vandamp;A Museum in London, and has been featured in CNN, TIME, The New York Times, and Juxtapoz. Hes also been recognized as an Art Directors Club Young Gun. Tune in to hear him explain why growing up with no TV and video games helped him find his passion for human connection and compassion. In a world where everybody is tied to their phones, Ivan is interested in old fashioned human interaction - and his art is captivatingly reflective of that. This program was brought to you by Whole Foods Market. I didnt have TV or video games growing up, I had tofu sandwiches I had to bring to school. [04:00] In a lot of ways the internet and street art have lots of parallels. You can be anything to anyone. [06:00] Smart phones are beautiful in that they connect us with so many people in the world simultaneously. They are unfortunate because they disconnect us from the people around us. [15:00] --Grace Bonney on After the Jump

Episode 75: Branding with LMNOP

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