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In Part I of my chat with brand guru Martin Lindstrom, we take a look at what went wrong with the Weight Watchers rebranding. HINT: Weight Watchers is like a Religion.
#branding #rebranding #brandrefresh #brandrecognition #brandequity
By Trent MundayIn Part I of my chat with brand guru Martin Lindstrom, we take a look at what went wrong with the Weight Watchers rebranding. HINT: Weight Watchers is like a Religion.
#branding #rebranding #brandrefresh #brandrecognition #brandequity