With so much attention to social justice and climate change, companies are evolving their messaging from strategic branding with feel-good sprinkles of philanthropy and social responsibility, to leading their brand with purpose. This sounds great, but what does ‘purpose-driven’ even mean? How can companies not only drive responsible practices, but leverage their unique strengths as a business to create meaningful social impact for their communities? In this episode, we chat with Christine Lacayo and Suzie Gamboa, co-founders of Siembra Studios. Siembra Studios helps changemakers and social impact brands unearth their message and identity of change for a more sustainable and regenerative future. Christine and Suzie’s combined strengths of multilingual copywriting and narrative development, ethical brand identities, graphic design and responsible business practices enable them to help brands lead with purpose.

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