Your personal brand is essentially how others perceive you, and as a professional, it is important to be conscious of what your brand is, what does it say about you? Sometimes we think we are portraying ourselves in a way when in reality the gap between what we want our personal brand to be and how people around us see us is so big. Join us in this episode to learn the steps to define your professional brand so that not only do your peers perceive you that way but you also stay true to yourself.

A look at what we talked about:
1. Why you should define your professional brand and how you want to be seen.
2. How to Narrow the gap between what you want your brand to be and how others perceive you.
3. Going through the process of branding yourself while remaining authentic and true to who you are.

CONNECT WITH SUSIE:
https://www.linkedin.com/in/susietomenchok/

CONNECT WITH JAMES:
https://www.linkedin.com/in/capps/