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This is the episode that explains why this podcast changed its name. Branding has a genuinely uncomfortable past – from branding irons used on enslaved people, to the co-opting of ancient symbols by Nazi Germany, to the way modern branding has been used to colonise our imagination for designing alternatives. Martin Sully sat with this for 10 months before recording it. It's worth the listen.

LINKS

Episode page: https://www.snapper.studio/episodes/brandings-dark-history-ep-13

Blog post -- Branding's Dark History: https://www.snapper.studio/blog/history-of-branding

How I Think About Branding: https://www.snapper.studio/how-i-think

Enjoyed this episode? The best next step is a free 15-minute Vision Call with Martin. No pitch, no pressure -- just a straight conversation about where your brand is and what it needs. Book at https://clients.snapper.studio/discovery