We sit down with Brandon Bartneck, the Host of the Future of Mobility Podcast and the Vice President & General Manager at Edison Manufacturing and Engineering.

Summary

In this conversation, I discuss with Brandon Bartnick Edison's contributions to manufacturing in the mobility space. We explore topics such as the value proposition of plug-in hybrids, the challenges of towing with electric vehicles, and the interest in electrification in various industries. We also touch on the future of the EV space, how automakers are handling sales challenges in the industry to plan long term and the importance of finding the right vehicle for different use cases. Overall, the conversation highlights the complexities and opportunities in the transition to sustainable transportation. We also explore the specialized equipment and customized solutions required in various industries, the focus on automation and electrification in commercial environments, the motivations for decarbonization, and the innovations in electric manufacturing. It's clear in this episode the importance of quality and supply chain management in manufacturing and the supply chain challenges faced by charging companies. 

Takeaways

• The perception and positioning in the electric vehicle market have shifted, with companies focusing on capital efficiency and responsible growth.
• The value proposition of plug-in hybrids varies depending on individual needs and use cases.
• Choosing the right vehicle for different use cases, such as suburban or rural areas, requires considering factors like range, charging infrastructure, and practicality.
• The challenges of towing with electric vehicles and the need for advancements in charging technology for fleet and commercial applications.
• Interest in electrification extends to various industries, including aviation, where decarbonization remains a complex challenge. Specialized equipment and customized solutions are necessary in various industries, requiring a deep understanding of unique needs and use cases.
• Automation and electrification are key focuses in commercial environments, where controlled and predictable conditions allow for safer and more efficient operations.
• Motivations for decarbonization vary, with some driven by self-interest and market trends, while others are influenced by government regulations and mandates.
• Innovations in electric manufacturing include robust quality control processes and supply chain management to ensure efficient production and timely delivery.
• Charging companies face supply chain challenges, such as lead time uncertainties and component availability, which can impact the rollout of charging infrastructure.

Watch the full episode on Youtube

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