In this episode of The Spark, Mark Scrivner sits down with Brandon Edwards—CEO of Unlock Health and former head of Revive Health—to explore what it takes to build and sustain excellence in healthcare marketing. Brandon shares how early lessons in leadership, the challenges of selling a successful agency, and the pursuit of authenticity continue to shape his vision for Unlock Health.

Listeners will gain insights into how leaders can evolve through change, create cultures that last, and use emerging tools like AI with integrity and purpose. Brandon's practical reflections offer a masterclass in clarity, self-awareness, and long-term thinking for anyone building teams or businesses in fast-changing industries.

Episode Highlights: 00:01 – From politics to healthcare: Brandon's early journey 06:45 – Building Revive Health and knowing when to sell 19:12 – Learning leadership from the hard places 25:10 – Founding Unlock Health and spotting market gaps 33:30 – Authentic healthcare marketing in the post-truth era 35:15 – Redefining workflows through AI integration 46:10 – Assembling smarter teams and leading with humility 52:20 – Advice for founders: surround yourself with the right people

Learn More & Connect Show Notes + Resources: https://creativeassembly.agency/ca-podcast/ Connect With Brandon Edwards: https://www.linkedin.com/in/be615/ | https://unlockhealth.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Our Sponsor - Snapshot: https://snapshotinteractive.com