In this episode of Cannabis Unlocked, Brandon Johnson (CEO of TRP) sits down with Jordan Youkilis (KEY Investment Partners Founding Partner) to discuss how TRP has evolved into a retail powerhouse through working with legacy brands and championing social equity efforts. This conversation starts with Brandons path towards cannabis and how he got the inspiration for TRP's business model of partnering with legacy brands and leveraging retail locations to scale those brands. From there, Brandon and Jordan speak to the hurdles behind social equity applications and how TRP has effectively navigated the licensing process to enable social equity brands success. The talk continues with Brandons perspectives on future retail trends across the evolving US Marketing. The conversation wraps up with thoughts around the value of retail dispensaries and cannabis delivery as our nation pushes towards more open markets and eventual legalization.

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