Brandon Larson is an engineer and entrepreneur who loves to adopt systems thinking to leverage science principles to better the human experience. He has been a lifelong tinkerer since his youth when his parents would encourage him to find continuous improvements to projects. He has honed his expertise at NASA, Boeing and Red Bull; the last position came to him after being a finalist for an online competition they were running. His mantra is “Conceive. Create. Repeat.” He has spent close to the last decade with Red Bull focused on a multi-disciplinary approach to human performance, particularly with elite athletes. Today he focuses on a handful of initiatives around building community resilience via clustering distance learning students and parents around educational mindset and other projects around the behavioral neuro-science of decision-making and thought management leveraging psychometric models and AI determinants.