Brandon has grown up with basketball. While he asserted himself as a collegiate-level player after grabbing the second-most rebounds of any player in Illinois as a Wheaton Academy senior, Brandon chose to attend the University of Notre Dame as a non-athlete, where he studied finance and developed a passion for the business side of sports. As a Notre Dame freshman, he founded the Mercury Elite basketball program with his parents, Dave and Holly. Only a few years later, the Mercury Elite has grown from one team to nearly forty, making it one of the largest boys' programs in the midwest. Brandon brings half a decade of recruiting experience from his time at the Mercury Elite. Having built the club's recruiting infrastructure independently, he created Dark Horse Sports Recruiting in 2016 in an effort to to take his expertise and serve a larger group of students.