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Brands and the Brain: How to Use Neuroscience to Create Impactful Brands: How to Use Neuroscience to Create Impactful Brands Audiobook by Arvind Sahay
Listen to this audiobook in full for free on https://hotaudiobook.com/free
ID: 657072
Title: Brands and the Brain: How to Use Neuroscience to Create Impactful Brands: How to Use Neuroscience to Create Impactful Brands
Author: Arvind Sahay
Narrator: Derek Denzil
Format: Unabridged
Length: 09:04:09
Language: English
Release date: 01-24-23
Publisher: Random House (Audio)
Genres: Business & Economics, Career Development, Management & Leadership, Business Development
Summary:
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.
Contact: [email protected]
View all episodes
By hotaudiobook.comListen to this audiobook in full for free on https://hotaudiobook.com/free
ID: 657072
Title: Brands and the Brain: How to Use Neuroscience to Create Impactful Brands: How to Use Neuroscience to Create Impactful Brands
Author: Arvind Sahay
Narrator: Derek Denzil
Format: Unabridged
Length: 09:04:09
Language: English
Release date: 01-24-23
Publisher: Random House (Audio)
Genres: Business & Economics, Career Development, Management & Leadership, Business Development
Summary:
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.
Contact: [email protected]