Brands like Duolingo, Grubhub, and KFC are running through their own versions of this formula, all with successful view counts on TikTok, YouTube, and even the Lifetime Channel. But we have to ask — is the sass leading to sales?

Brands are mocking themselves and it might be working

eCommerce, retail and creator economy news from BANKNOTES
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Brands are mocking themselves and it might be working

Brands are mocking themselves and it might be working