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Brands & CX: Uniting Marketing and Experience
In the latest episode of CX Excellence Chats with Anjali, she delves into the intricate relationship between brand equity and customer experience, with Beth Karawan, Co-Founder of ImprintCX.
Hear them speak about the transition from marketing to CX, the impact of brand purpose on customer strategy, the importance of storytelling, cross-functional collaboration and more!
Join them as they explore dimensions of brands forging meaningful connections with their customers that potentially enhance brand-customer relationships.
#CXExcellence#BrandExperience#CustomerCentricity#MarketingStrategy#BrandPurpose
Connect with Anjali:
LinkedIn: / anjali-malhotra-17505525
Instagram: / cxcel3
Twitter: https: //twitter.com/xcel_c
Facebook: / cxcel3
Email: [email protected]
Website: https://www.c-xcel.com
View all episodes
By Anjali MalhotraIn the latest episode of CX Excellence Chats with Anjali, she delves into the intricate relationship between brand equity and customer experience, with Beth Karawan, Co-Founder of ImprintCX.
Hear them speak about the transition from marketing to CX, the impact of brand purpose on customer strategy, the importance of storytelling, cross-functional collaboration and more!
Join them as they explore dimensions of brands forging meaningful connections with their customers that potentially enhance brand-customer relationships.
#CXExcellence#BrandExperience#CustomerCentricity#MarketingStrategy#BrandPurpose
Connect with Anjali:
LinkedIn: / anjali-malhotra-17505525
Instagram: / cxcel3
Twitter: https: //twitter.com/xcel_c
Facebook: / cxcel3
Email: [email protected]
Website: https://www.c-xcel.com