When you think about building a successful brand, it’s highly unlikely that your first thought is of little trees in ceramic pots. Why would it? On the surface, bonsai and branding have virtually nothing in common. One is a centuries-old tradition passed down between generations and the other is a consumer-focused product developed on a considerably shorter timeline. But dig a little deeper and the similarities reveal themselves.

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(We used Speechify for recording this episode just for fun.)