<p>Codeword founding partner Kyle Monsoon discusses the value in brands acting like creators — and what that looks like.</p>

Codeword founding partner Kyle Monsoon discusses the value in brands acting like creators — and what that looks like.

Brands Should Act More Like Creators

Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims & Paul Holmes.

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Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims &amp; Paul Holmes.

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Brands Should Act More Like Creators

Brands Should Act More Like Creators