On Season 2, Episode 9 of Hyperlink Radio, Non Wels interviews Out of Print Co-Founder Todd Lawton about the transformative, magical world of books. Out of Print celebrates this literary magic, increasing literacy in the process. Non and Todd talk about the origin story of Out of Print: How a passion for books turned into a successful, mission-driven brand. Through the conversation, specifics are revealed about how Out of Print celebrates a nerd-status love of books while also sparking social progress.

If you're a bibliophile then you're in good company! The story of Out of Print is a critical example of how a brand can celebrate its passion while also bettering the world around it. This is what happens when book nerds start a business. The result is pretty awesome.

Thanks for listening to Hyperlink Radio! Be sure to read the article companion to this episode, "Brands That Give Back," on our Medium channel.