When we first wrote about Go-To as a Brand We Love back in 2018, they were gaining popularity. Four years on, they’re now worth $177 million dollars and stocked in stores like Mecca, Anthropologie and Revolve. We thought it was time to revisit this peach-clad brand to unpack what they can teach us about branding.

WE DISCUSS:

• How Go-To use their big idea to separate opportunities from distractions
• What we think is their most distinctive asset, and why it works for them.
• How to avoid coming across as disingenuous when building your brand and the difference between creating your brand and uncovering it. 
• How Go-To nurture a community of like-minded customers.

LINKS & RESOURCES

• Find out more about Go-To on their website or on instagram
• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us