Today we’re getting under the hood with Brandy Thompson a mother, daughter, sister and the CEO and Founder of benefitbay®, a Kansas City–based platform transforming employer healthcare through Individual Coverage Health Reimbursement Arrangements (ICHRAs). A former HR and finance executive turned entrepreneur, Brandy leads with the belief that benefits are more than a line item, they are a lever for empowerment, equity, and financial wellness. As a mother of six and lifelong advocate for women in business, she brings deep empathy and real-world insight to how modern workplaces can support families, caregivers, and employees across all income levels. Under her leadership, benefitbay® has become a national leader in ICHRA technology, partnering with major carriers and brokers to deliver flexible, transparent, and human-centered healthcare solutions.

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