On this episode of the podcast I am joined by Auzerais Bellamy founder of Blondery, the modern dessert brand that earned national attention for its cult-favorite blondies and luxury-leaning approach to digital food culture. After formal pastry training, an internship in France, and years at Bouchon Bakery in Yountville, CA, Auzerais moved to Brooklyn and built Blondery into a beloved online bakery with partnerships ranging from Bloomingdale’s to Chase.
Though the brick-and-mortar location has since closed, her work now extends far beyond dessert: her content and commentary focus on recovering from burnout, self-improvement, and accessible business insights for small business owners across all industries. Known for her candor, depth, and ability to blend storytelling with strategy, she’s shaping conversations at the intersection of entrepreneurship, creativity, and personal reinvention.
This conversation is the one so many entrepreneurs need to hear: if your business didn’t make it, or is barely making it, it might not be you. We get into what it actually takes to fund and scale a business, why the “just get a grant, get a mentor” advice falls short for Black women, and why walking away from something you built isn’t failure.
In this episode:
* Growing up what watching Black women run restaurants taught her
* From 500 orders out of a Brooklyn apartment to a nationally shipping bakery
* Grants, mentorship programs, and investor meetings and why it still wasn’t enough
* Is the average entrepreneur even a capitalist? Auzerais says no
* Small and successful vs. scale at all costs and the retirement question nobody asks entrepreneurs
* Closing the bakery, choosing a sabbatical, and moving to Mexico
* How to be bold, advocate for yourself, and never let anyone talk you out of your destiny
Connect with Auzerais:Substack | YouTube | Instagram
This episode of Brandy Was Here the Podcast is brought to you in part by:
Riverside.fm. For the podcaster or content creator who values quality, Riverside.fm makes the process from hitting record to publish seamless.
The “Pie” app (People I Enjoy) is a social networking platform designed to help people make new friends and discover real-life events, run clubs, and dinner groups in their local cities. Start connecting with all the cool kids in your city.
Brand Worthy Solutions, where the goal is to help you feel seen, heard and worthy.
Support the podcast by living into the journey — grab your merch and more at BrandyWasHere.com.
Be sure to like, subscribe and comment below. For the full Brandy Was Here experience, become a subscriber on Substack.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit brandywashere.substack.com/subscribe