Here is Brave Bitesize #108, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

"Hi guys, it's time for a Brave Bitesize 

When developing your eCommerce marketing strategy, do you consider creative platforms such as Pinterest and TikTok?

If not, it might be time to modernise your plan. 

Since it first launched in the UK, the reach and influence of TikTok has grown at an exponential rate and with the platform hosting over a billion monthly active users, eCommerce-savvy brands are seeing an unparalleled opportunity to sell and advertise. 

By creating a constant flow of fresh content, brands can use TikTok as a vehicle for raising brand awareness and driving sales around key seasonal shopping periods. In fact, TikTok is making such an impact in eCommerce that 79% of users have said that TikTok played a role in helping them purchase gifts during the holidays. 

If you sell a product that you know people will love, TikTok is the platform to get it seen.

But, that's all for now. Till next time."