Here is Brave Bitesize #111, your 60-second weekly update on all things digital. Find out about the latest in SEO, PPC, Web Design & Development.

Hi there, thanks for joining this week's Brave Bitesize! 

There’s no denying that customer acquisition is the lifeblood of any B2B, retail or eCommerce business. 

No matter your industry, there is always a growing need to ensure that the pipeline is full of new customers with money to spend.

But to really achieve eCommerce growth and brand loyalty, this needs to be achieved without alienating their current customers.

So why do brands, retail brands, in particular, struggle to find this balance? 

Well, according to recent advertising studies, the cost of customer acquisition is skyrocketing. And unfortunately, higher costs are not translating into higher conversions.

For retailers to not just survive but thrive, strategies have to be adapted to fit new buying trends. Targeted content, eCommerce personalisation and funnel automation should all be considered if you want to boost your brand's lead generation success.  

That's all we have time for this week, I'll see you soon! "