Here is Brave Bitesize #114, your 60-second weekly update on all things digital. Find out about the latest in SEO, PPC, Web Design & Development.

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In today’s fast-paced world of on-demand services, accessible entertainment, and fast-delivery products, customers have high expectations when it comes to where they spend their time and money.  

But as shopping and consumer behaviours change, it’s critical that store owners make constant improvements to stay competitive. One way to do this? Frictionless payments.   

Offering a frictionless shopping and payment experience that incorporates real-time customer service and delivery preferences are quickly becoming a fundamental part of any retailer's business.  

Frictionless shopping means putting your customers in control and eliminating anything that doesn’t add value to the consumer experience. This could include requiring consumers to dig out loyalty cards, only offering one payment method or making them fill out unnecessary data forms.  

Put simply, less friction equals a better customer experience and a better experience will boost sales.  

That's all we have time for this week, I'll see you soon!