Just like the rest of the economy, Halloween has moved online.

But during this time of year, with Christmas just around the corner, it seems that many marketing teams are focused on optimising key products for the festive period and Black Friday rather than the spookiest night of the year. With Halloween being celebrated by consumers of almost all ages and it giving you an opportunity to vamp up your product offering, are you missing a trick by not utilising Halloween?  

If you're ready to take your eCommerce sales to scary heights this quarter, Halloween is the time to start.

Use this time to create a spooky look for your storefront or website, offer exciting freebies or discounts and push for spooktacular user-generated content to see your engagement soar!

That's all we have time for this week, I'll see you soon!